Entrecard unveils new pricing strategy

Entrecard has finally responded to the criticism of the ad pricing system they had. Earlier on, you could inflate the pricing of ads on your system by dropping more cards on other blogs. This is not going to happen any longer. Dropping cards is no longer linked to the pricing. An excerpt from their announcement:

To calculate your price at any given moment, just start at 2 credits, and double it for everyone waiting for an ad on your site. For example, if you have 5 people approved and stacked in the “On your widget” column of the dashboard, and 5 people waiting for approval, you would calculate 2 x 2 x 2 x 2 x 2 x 2 x 2 x 2 x 2 x 2, or 2 to the power of 10, which eqauls 1024 credits. And then in 24 hours, when an ad has completed running, their price would go down to 512. If no one bought an ad that day, tomorrow it would go down to 256. And then if someone bought an ad for 256, the price would go back up to 512.

For the next few days, the pricing shown might be quite strange to say the least. Have a look at the following:

The “ECs” required for ProBlogger seem to be extremely high! Does anyone have that many ECs to advertise? The figures for John Chow seem to be more realistic though. I guess it will take a few days for the new system to settle down to produce realistic numbers.