AdBrite makes some ads display changes
March 22, 2008
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AdBrite sent out a communication that they have made some minor changes to the way text ads are displayed by their system. Excerpts from their email:We’ve recently made a change to our system which allows users to see the URL for text ads running in your standard zone sizes. It will improve click-through rates by showing users exactly where they’ll go when they click on an ad. That in turn will drive more revenue for your site.
With the visible URL, you’ll also notice an “Ads by AdBrite” tag appended to each zone with text ads. This is part of our drive to make AdBrite-powered advertising as transparent as possible.
Whether the click-thru rates improve or not, time will tell. I use AdBrite on some of my sites, so I will be in a position to let you know in a few weeks if this has indeed improved my earnings or not.
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