PayPerPost is now IZEA

I received an email from PayPerPost today informing about their change in corporate identify. Excerpts from the email is shown below:

Going forward our company will be known as IZEA, with PayPerPost as its flagship product and other properties including Blogger’s Choice Awards, RockStartup, Zookoda and BlogInSpace under the IZEA corporate umbrella. These changes are the natural result of our phenomenal growth as a company and the continued success our user community is having with our social marketing tools and strategies.

This new corporate framework will enable us to further execute on our established mission statement: To empower everyone to value and exchange content, creativity and influence. We will be adding additional services over the coming year and I feel strongly that the IZEA brand will allow us to present all our solutions in a more complete and understandable way to our clients, users, investors and the press.

With PayPerPost having diversified its businesses to beyond just PPP, I think a change in its corporate identity isn’t a bad thing at all.