10.5% Average CTR on PayPerPost Sponsored Posts

PayPerPost recently concluded a study on the average CTR (Click-Thru-Rate) on PayPerPost sponsored posts.

CTR as defined by Wikipedia is:

Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if your banner ad was delivered 100 times (impressions delivered) and 1 person clicked on it (clicks recorded), then the resulting CTR would be 1%.

The result claims an average ctr of just over 10.5%. The study was done with 40,000 blogs and 8,000 advertisers on the PPP network.

This is one of the highest CTRs you can get for any form on online advertising medium. This goes on to prove that sponsored reviews or posts is a great way to draw attention to your products and draw traffic to the site.

It surely is not a replacement for other forms of online advertising, but is a form that is catching on and proving to be quite successful.

Fellow bloggers, now you know of a successful medium for advertising. Don’t forget that the say medium is good for making money online for us bloggers as well. After all, bloggers get paid to write sponsored reviews. So, if you don’t already have a PPP account, sign up for one now.