Yahoo Publisher Network heads the Google Way

Yahoo recently announced on their Search Marketing Blog a new pricing model for their network. The model is based on the ‘quality of traffic’ that comes from your website. Quoting from their site:

Previously, you were charged the same for traffic from all web sites within our distribution network. Now, with quality-based pricing, you may be charged less for certain clicks than you otherwise would pay, depending on the overall quality of the traffic provided by our distribution partners. As a result, your click charges can decrease.

Get to know more about their Quality-based Pricing at their FAQ page.

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